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Rest Day

The birthday mama-to-be kicking ass at "Murph"

Why We Love to Blog at CFSBK 

The original version of this article appeared on Coach David’s blog Inside the Affiliate. 

At CFSBK, our blog is an essential tool for communicating with our members and cultivating an authentic, exciting community. There is a psychosocial element built into our business philosophy that recognizes that people don’t just walk through our doors to get fit, but also to be part of something larger than themselves. We believe we have an enormous and meaningful opportunity not just to facilitate athletes connecting deeply with the CrossFit program, but also with other likeminded people. And of course, that connection does nothing but make our business more exceptional, by encouraging retention, loyalty, and investment. 

Our blog has racked up 2,100-plus blog posts over the last six years, with almost every single post highlighting gym members and in-house events. We average about 15-30 comments per day with some 40+ days and bizarro 100+ days. Our daily page views total about 3,000 on average, a number that slowly crept up over time through our dedicated commitment to blogging. 

While all CrossFit affiliates are required to have and maintain a blog, many prioritize other forms of social media, such as Facebook, in providing information to members. In my opinion, blogging is a better medium because it allows us to curate the tone more, whereas with Facebook, you’re entering a space with pre-existing norms for what’s appropriate. There is already an abundance of good (and not so good) information and attitudes on the Internet, but we don’t want to underestimate how important our individual and collective voice can be. That being said, below is a bit of the rationale behind why we do things on here the way we do. (So meta!) 

We feature photographs on each post, so that means that over 2,000 times, someone has clicked on the blog and gotten excited to see themselves or one of their friends on the site. Having new and interesting pictures from and of our affiliate is an invaluable feature of the blog. How many websites have you visited and never returned to because they didn't stimulate your eye? Not only do photos enhance every post with something new and visually appealing to look at, but the images themselves help build community by putting faces to names on a daily basis. 

In the early days of CFSBK, I used to take pictures from each class, but I eventually started bartering with members who happened to be excellent photographers (offering them discounted memberships based on their workload). We currently have a few different photographers that shoot for us—both at normal group classes and at events—and then upload their shots directly to our public Flickr account (which is also quite popular). Each of our photographers stands out because of their eye for movement—and that they're not too intrusive to folks working out. A good photographer should be able to capture candid and interesting moments that flatter their subjects, since we know everyone doesn’t necessarily look their sexiest when sweating under a heavy barbell. 

Workout of the Day
It’s perhaps obvious that a CrossFit blog should post our WODs, but we also use the blog to provide additional notes about the day's programming and workout before you guys arrive at the gym. Reading the blog beforehand gives you an opportunity to start thinking about how you’ll approach the day's training, and advises you of the programming’s intent and objectives. Of course, we always review the workout in detail at the gym, but the more information we can provide ahead of time, the better. 

General Content
Our staff writes regular content for our blog, and we also share various events in which our members participate (such as volunteer work, art shows, and classes they might be teaching), and keep up with our wider community in Brooklyn. Additionally, our blog has been a critical component in running successful events at our gym, serving as a central hub for information and planning details. 

In addition to engaging our members about their training, we also often pose a direct question in the vein of our Questions of the Day. Sometimes these questions still relate to training but are more general (i.e., How do you establish pre-lift confidence?) and sometimes they don’t (i.e., What was the most beautiful thing you’ve seen recently?). These non-training related questions enable members and coaches to get to know one another even better, and readers often look forward to these comments just as much the blog’s content.

The Comments Section
As we talked about in “Starting Class with Introductions,” we prioritize having an on-going, continual conversation with YOU. We consistently request that members post numbers from their workouts, and any debriefing thoughts, to generate conversation. The online dialogue generated from these comments provides an invaluable asset for coaching. Reading the training notes of people taking group classes gives us feedback about how people are responding to our programming. It also provides insight into the specifics of how our members’ training is progressing (or not progressing). In the end, we both benefit from learning more about your experiences. 

Concluding Thoughts
The blog ultimately serves as a digital scrapbook for our affiliate—providing plenty of photographic ammunition for loving jokes about peoples’ hairstyles in years to come, and offering members a permanent, written archive of their past workouts or experiences. Ultimately, our blog chronicles all the successes, events, and tribulations of our members and gym as we continue to grow, while also contributing significantly to that growth. If you don’t already post regularly, there’s no better time than RIGHT NOW.

So, tell us: If you were blind for the rest of your life, what would you miss seeing the most?

  • Happy birthday, Ellie M.!
  • Sunday is coming, and that means Stella Z. is hosting pub quiz again! Check out Smart in DUMBO trivia, 7pm, this Sunday night, 68 Jay St Bar in DUMBO. 
  • There's a new treasure trove of Lost and Found items, displayed on our Flickr. Claim your thingz by June 15 or we're giving 'em away. David is also lost and needs to be found, so feel free to claim him along with your wrist straps/fancy kicks/t-shirts/flip-flops, etc. etc. 

Reader Comments (18)

Saturday's Programming


20 minutes to work on:

3 Position Snatch (Mid-Hang + Knee + Deck)

2 Position Snatch (High Hang + Knee)

June 5, 2014 | Registered CommenterDavid Osorio


95x3 115x2 135x1 145x1 155x1 165x1 175x1,M 155x1,1,1

Testing the waters with heavy singles after almost getting 187 last weekend. Pulls weren't feeling too strong today so I backed off for some good reps.

Rack jerks
135x3 165x2 185x1 195x1 205x1 215x1 225x1 (PR)

Small PR but it felt light, and footwork was pretty solid on all reps today.

Front squat w/ 3sec Pause (unbelted)
135x5 185x4 205x3x5

June 6, 2014 | Unregistered CommenterTodd

umm.. i know we have a lot of peoples who like the kittays so.. good morning sbk.

June 6, 2014 | Unregistered CommenterJB

YES! You should come to pub quiz!

If I were blind, I would probably miss horribly the ability to read music. Yes, there are so many people whose faces I would be sorry never to see again, but I could at least keep the memory of their faces and still hear their voices. But to have to give up learning new music (other than stuff that's easy enough to learn by ear) would just about break my heart.

June 6, 2014 | Unregistered CommenterStella

Happy Birthday Ellie!

My kids' faces popped into my mind instantly. So that's my answer.

June 6, 2014 | Unregistered CommenterLauren

Faces, colors, words.

Come to pub quiz- the drinks are cheap too because I'll be pouring them.

Happy birthday Ellie!!

June 6, 2014 | Unregistered CommenterCharlie

Happy birthday, Ellie June!!

QOD: NATURE! Moving water, sunshine through the trees, etc.

I LOVE the On Purpose article. My 85-year-old grandma delivers mail and runs bingo at the nursing home, drives friends to doctor's appointments, plays cards, and visits neighbors, including a woman with special needs across the street who doesn't have anyone else. She's 85 and is busier than I am. Yay for purpose. Also, I want to be an old Jewish rabble rouser when I grow up. I love that image.

June 6, 2014 | Unregistered CommenterKMo

OMG, one more thing about my grandma and then I'll stop. On her 85th birthday, my mom had my grandma's picture run in the local paper and encouraged people to send her a birthday card. This is called a "card shower" in rural South Dakota. She got over 100 cards (! - almost the entire population of the town my mom grew up in, by the way) and saved them all. She was blown away by all of the love that came her way (which wouldn't surprise anyone who knows her because all she does is GIVE). Anyway, I highly recommend a card shower for the older person in your life :)

June 6, 2014 | Unregistered CommenterKMo

Have to agree with Lauren - I would miss seeing her kids faces. (just kidding . . .). Srsly, apart from my wife/son I would miss seeing all of the weird, creative nonsense that goes down on the streets of bkln everyday.

June 6, 2014 | Unregistered CommenterJay

Good Morning SBK...I miss you!

I've been experiencing deltoid & lat issues for the past month or more and Mondays press work did me in...Decided to really back off this week and rest. Doing some AR and some acupuncture.

Hoping to be ready to go for Monday :-)

In addition to the faces of my nearest & dearest....If I lost my sight I would miss seeing the sun reflecting on the open ocean on a perfect summer day!

June 6, 2014 | Unregistered CommenterNan

Great link today to the Mike Gray article from Catalyst.

June 6, 2014 | Unregistered CommenterFox

Actually, great reading on all the links today. Thanks.

QOD - Genuine, large, goofy smiles, especially those that accompany laughter.

Happy Birthday, Ellie June!

June 6, 2014 | Unregistered CommenterFox

10am - yesterday and today

Loved yesterday's gymnastics work! I didn't count how many rounds but I did mix fitness and performance versions and got my first unassisted pistols during it (and then proceeded to do a lot of them), and my first unassisted ring dip! So that was exciting! Very sore from the pistols today!

Today worked on the snatch. I continue to get good pointers from all the coaches, and my snatch is improving ever so slightly. I only worked up to 63 today because I wanted to focus on form.

It has been a nice backoff week!! Looking forward to starting the new cycle on Monday.

QOD: I think I'd miss seeing words - I'd really miss reading!

June 6, 2014 | Unregistered CommenterMichele W

I came across this article which I thought was a very inspiring story, so I wanted to share it.



June 6, 2014 | Unregistered Commenterpierre

FWIW - I quit the gym a year ago when I moved to the 'burbs right after Murph Day. I now go to CF Immortal up in Pleasantville. I still check the CFSB page on a fairly regular basis for:
a) Curated links to interesting articles from around the interwebs
b) Ideas for workouts when I can't make it into the box
c) General insights from the coaches that post
d) Nostalgia

Keep the blogs coming

June 6, 2014 | Unregistered CommenterJohn Hack

Hack! Glad to hear you're still at it.

June 6, 2014 | Unregistered CommenterFox

I squatted today! I SQUATTED! I am back.

June 6, 2014 | Unregistered Commenterariel c

Welcome back Ariel!! I knew you could do it!!

June 6, 2014 | Unregistered CommenterCharlie

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